This week, a new celebrity brand popped up on the beauty radar—Papatui, a wellness brand created by Dwayne “The Rock” Johnson. Influencer Matilda Djerf has expanded her popular lifestyle brand Djerf Avenue into beauty, and Tyler, the Creator’s nailcare brand Golf de Fleur has partnered with Humanrace to launch a limited-edition lacquer. Including launches from ReVive, Barker Wellness, and Dr. Squatch, here’s what else caught the attention of our editorial team over the past seven days:RETAIL The nostalgic sun care brand Vacation launched in 2021 expands its retail foot print with a debut in the mass channel. The brand will launch in select Target stores and online just in time for sun season.One year after the brand’s retail debut in 800 Ulta Beauty stores the mindful oral care brand Boka is launching into 6,700 CVS locations nationwide as the first oral brand powered by nano-hydroxyapatite (n-HA) to be carried there. CVS will carry two of Boka’s best-selling products: Ela Mint Toothpaste ($12) and Refresh Mint Whitening Toothpaste ($14).Science-based skincare line Dr. Idriss, founded by Board Certified Dermatologist Dr. Shereene Idriss is expanding into 300 Sephora stores nationwide and online. In 2018 she began posting informational videos from her bed to her Instagram account and quickly became known to her followers as the #PillowtalkDerm.BRAND